Here is a take on the same by Suketu Mehta in his book Maximum City.
"The ads on the Bombay locals are the same as the ads in the New York subway, dealing with indescribably private subjects: haemorrhoids, impotence, foot odour. In this safely anonymous mass, these ads can be perused; there is comfort in knowing that these afflictions of the body are universal, shared by the flesh pressing all around. They too need these pills and potions, this minor surgery."I am in love with this book. I recommend Shantaram and Maximum city for anyone who wants to know Mumbai.
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