AD: Motorola ROKR ad featuring Abhishek Bachchan.
This ad was launched yesterday during India Srilanka WC match.
What works?
Attitude and style of Jr Bachchan.
Theme.
What does not work?
No idea as of now.
AD: Airtel ad about a grandson visiting his grandparents.
What works?
Airtel brand. They showed full signal in the village. Only airtel and BSNL can provide such service.
Background Music. Airtel has found a treasure in form of the signature tune by Rahman. It has improvised very well on it and brought some really cool versions.
What does not work?
Too much of emotions. Airtel has always portrayed a theme filled with emotions and 'human touch'. But this ad certainly overdoes it.
AD: BSNL featuring Pritey Zinta
They have launched a full series of ad with Ms Zinta as lead.
What works?
Brand BSNL. They are one of the best operator in India.
A different ad for each service.
What does not work?
Priety Zinta does not look so charming. She looks too artificial and fat.
There is no theme. The previous ads for BSNL had better themes in fact.
Reinventing myself, once again
3 years ago
5 comments:
its funny she looks "artificial" and "fat." isnt her being fat "natural"?
I dont know much about how the ads affect the mentality, But I guess the important thing is that the name should get struck.
I used to like the ealier motorola ad, about motoslim, with his biscuit falling in cup of tea. That was nice.
i think that u r already started thinking about the marketing..
Its all the effect of the mental preparation to take the jump in the field..
well.. the AB Baby ad is ok n makes u smile.. but a classic case of promoting the Ambasador n not the Brand....
Airtel ad seems amaturish.. to many holes in the story....
The BSNL ad seems a half hearted attempt.. A celebrity wasted!!!!
Guess I'm a bit difficult 2 please.. :)
@satyajit: I cant play with words. :)
@goli: yes, Totally agree with you. But then does not an ad makes you remember the brand. I am sure you dont remember palmolive for any reason other than Kapil saying "palmolive ka jawaab nahi" :)
@ravi: I hope!!!
@rashi: If you actually think about anything, then you have every right for being happy or unhapy with it. :)
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