What a threat!
I would imagine it coming from any of my neighborhood cable operator. But alas it did not. It came on the tv. In between those funny cute flipkart ads, they slipped one small little threat. Who are they and what gives them this right? They are our dearest tata, bharti and dishtvs of the world (or their wannabe clones) and it's some act from Government of India that has enabled them to be the God of our choices.
I've not yet gone in detail of this act and thus now know the reason and logic to forcing such a move. However, I can clearly see a good amount of hassle and pain coming my way. I'm yet to get over the Rs 500 shock that Tata sky gave me in name of "Premium Installation" over and above the Rs 175 charges for the regular relocation request. There is no reason I'll be safeguarded from this in future.
It's a very simple business logic: first sell a set-top box to a customer, then charge him heftily for a bundle of channels that he wouldn't want otherwise (mind you, yaha aana free hai but jaane ke liye paisa dena padega), then charge him for every extra bit of wire/screw/use of screw driver that will be required for the connection to operate smoothly over a next couple of years of usage. In marketing courses, we used to read examples of razor and blade (or printer & paper/cartridge) for phenomenon where a customer's total value to a company is very smartly spread over a longer horizon than just a one purchase event of buying the razor (or printer or things like this). In coming years, these cases can be updated with more suited examples of DTH, broadband etc.
We are slave of these companies now and that's why are handling the shit they are dishing out to us in name of service. I hope there are checks and controls put (and of course somebody to enforce these) for all such future defining moves. For now, time for me to go back and fight with tata sky & airtels of these world to help me live peacefully.
I would imagine it coming from any of my neighborhood cable operator. But alas it did not. It came on the tv. In between those funny cute flipkart ads, they slipped one small little threat. Who are they and what gives them this right? They are our dearest tata, bharti and dishtvs of the world (or their wannabe clones) and it's some act from Government of India that has enabled them to be the God of our choices.
I've not yet gone in detail of this act and thus now know the reason and logic to forcing such a move. However, I can clearly see a good amount of hassle and pain coming my way. I'm yet to get over the Rs 500 shock that Tata sky gave me in name of "Premium Installation" over and above the Rs 175 charges for the regular relocation request. There is no reason I'll be safeguarded from this in future.
It's a very simple business logic: first sell a set-top box to a customer, then charge him heftily for a bundle of channels that he wouldn't want otherwise (mind you, yaha aana free hai but jaane ke liye paisa dena padega), then charge him for every extra bit of wire/screw/use of screw driver that will be required for the connection to operate smoothly over a next couple of years of usage. In marketing courses, we used to read examples of razor and blade (or printer & paper/cartridge) for phenomenon where a customer's total value to a company is very smartly spread over a longer horizon than just a one purchase event of buying the razor (or printer or things like this). In coming years, these cases can be updated with more suited examples of DTH, broadband etc.
We are slave of these companies now and that's why are handling the shit they are dishing out to us in name of service. I hope there are checks and controls put (and of course somebody to enforce these) for all such future defining moves. For now, time for me to go back and fight with tata sky & airtels of these world to help me live peacefully.
No comments:
Post a Comment