We are the social generation - connected to each other by sms, call, whatsapp, bbm, gtalk, fb, twitter and what not. It's not the means but our capacity of getting involved in multiple conversations that limits our social presence. One could be posting a hundred things on FB, commenting and liking every other post, RTing tweets after tweets - but it does not guarantee that he is engaging into a conversation. Real conversations happen when a question makes way for an answer, one comment eases setting up a discussion and so on. If nobody is listening to you, that's a bad situation. If nobody is talking, that's even worse. This is my clear rule of engagement. Talk to them. Else it's end of the game.